Here’s the latest Action Cameras press release. Let’s hope our safer cycling campaign gets some good coverage …

Helmet-mounted cameras are the latest weapon in cyclists’ fight-back against dangerous drivers.

Tired of being run off the road and having near misses with inconsiderate motorists, bike riders in their thousands are turning to helmet cam technology to catch the culprits.

The head-mounted units from actioncameras.co.uk are traditionally used for action sports. But as their managing director Sab Jhooti explained, “There’s been a 170% in the number of cycling commuters buying our cameras to name and shame motorists”.

Over 15,000 cyclists were killed or seriously injured last year, with 90% of accidents happening in urban areas and 75% at or near road junctions.

As camera wearing cyclist Andy from Staines said, “What we record can be used to identify drivers and highlight the rising plight of those of us who chose the bike over the car as a way of getting around our increasingly congested cities”.

The helmet-mounted cameras are easy and safe to wear, simply strapping onto all standard cycle helmets. They can record up to several hours with sound and connect to PCs and Macs via a USB cable.

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Notes to Editors
• Actioncameras.co.uk is an international supplier of cameras, recorders and mounts for action sports and adventures. It also provides its customers with advice on the right equipment for their pursuit. Sab Jhooti is a founder and Managing Director of London based actioncameras.co.uk.
• Stills from the footage are available on request as is the full length footage.

For media enquiries, contact Paul Johnson: paul at loopcommunications dot co dot uk