A super piece about helmet cameras being used by cyclists in London in the Evening Standard.

Quoting Sab they talk about how helmet cameras have moved out of just the extreme sports arena: “We originally started selling these to snowboarders and mountain bikers,” said Sab Jhooti of www.actioncameras.co.uk. “However, we found people have been using them to record their ride into work, and cyclists now account for the bulk of our sales.”