When action cameras noticed that more and more cyclists were buying their helmet cams to record their commutes we thought it was a good story for the media. So we told them about it and they agreed. The story has been covered on London TV, the Evening Standard, the Daily Mail and more. Yesterday the story was on BBC Radio York. It’s a shame a good deal of these organisations don’t mention action cameras by name … after all it’s us who gave them the story. None the less - it’s all good news for cyclists as the message gets out that “motorists we’re watching you!”