Boyne City, Mich., (June 8, 2010) – Drift Innovation, manufacturer of the standard definition X170 wearable action sports camera, has built the world’s first HD wearable video camera with an integrated LCD screen and wireless remote. Drift is excited to bring video aficionados, action sports enthusiasts and tech-hounds what they have been waiting for with the new Drift HD170.

The easy to use Drift HD170 goes head-to-head with other market-leading HD cameras, providing 1080p, 720 or WVGA HD video settings, 5 megapixel photos from a 170-degree wide-angle lens. However, Drift surges ahead of the pack with features like:

- Integrated LCD screen so you can line up the perfect shot, preview footage and share with friends.
- RF remote saves batteries, memory and edit time by making it easy to shoot shorter clips. The RF remote also safely starts and stops recording without wrestling with the camera on the fly.
- 300-degree rotating lens so you can mount the camera at whatever angle works best for your application.
- An assortment of mounts included with the camera for wearing the Drift HD170 on your head, goggles, handlebars and more.
- Night mode for optimal low-light performance.
- Digital 4X zoom to get closer to the action

“For the first time, there is a camera that has all the features the consumer is looking for in one package,” said John Rounds, general manager of Drift Innovation, North America. “With an RF remote, LCD screen, digital zoom, and HD image, the Drift HD170 raises the bar in the wearable video market.”

Check out sample videos of the Drift Innovation HD170 here: Vimeo HD170 Channel. The HD170 will be available at retail early July 2010, MSRP $329. To learn more, please visit: http://www.driftinnovation.com/.

About Drift innovation:
Drift Innovation is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from the every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovations, visit www.driftinnovation.com
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Some of the most exciting video footage coming from the 2010 Winter Olympics is being delivered by the helmet mounted action cameras riding on board with the Olympians. This is giving spectators around the world a first hand point-of-view angle on what it is like to be in the Winter Olympics.

As you may have seen in the exciting Ski Cross Events, the helmet cameras on the competitors helmets aren’t like anything that you can currently buy, these systems are complex high-end helmet cams used by production companies with loads of high tech gear. They get the videos ready within seconds to be played back as action replays. This type of set up may be ideal for you if you are willing to part with a few thousand quid.

For those of you still wanting to capture your action sports on camera and who’re looking for a more reasonably priced on board action camera, we have the answer for you. Visit www.actioncameras.co.uk to check out the best selling helmet cams on the market – well all the ones which won’t break the bank.

We’ve been excited to have been working with the guys over at The Gadget Show to bring you a Channel Five prime-time feature on the best action cameras available on the market. The three which they decided to feature are the X170 Action Camera, the GoPro HD Helmet Hero and the ContourHD1080p.

Action Cameras on The Gadget Show

Mike Catt, Rugby World Cup Winner and coach of the London Irish premiership team went on a search to find an innovative way to improve his backlines ability to see what he can see. The answer came to him in the form of the X170 Action Camera. Now he can review each play from
the player’s point of view.

“It’s just brilliant” was Catt’s comment when first watching back Chris Malone’s point of view after a quick run around on the pitch. Catt and game analyst Richy Whiffin are going to use the X170 Action Camera in training sessions throughout the season so we’re hoping this can contribute to their continuing success.

Thanks to the guys over at Piste Magazine who liked the X170 so much that they didn’t only want to write an article on it but also thought it would be an excellent gift for one of their lucky readers. Congratulations to Guy Monk who was announced as the winner of the X170 Action Camera.

X170 Action Camera in The Piste Magazine

The ski slopes around the world are busy revving up the piste monsters in anticipation of opening the slopes for another brilliant season! At the same time, us Brits are dreaming of our next trip, looking at the availability and booking up the holidays.

Is this a trip of a lifetime? Is it lining up to be an unforgettable family holiday? Are you going with all your friends?
Capture this winter season on video with your helmet camera so you can relive the holiday and share those memories again and again.

Here’s a helmet cam video to warm you up for the season ahead! Enjoy every second of it!

Road Trip video along the Grossglockner caught with the VIO POV1.5

While our friends at the post office are enjoying some time off, please feel comforted by the fact that Action Cameras will sending out all cameras by courier at no additional cost to you.