When action cameras noticed that more and more cyclists were buying their helmet cams to record their commutes we thought it was a good story for the media. So we told them about it and they agreed. The story has been covered on London TV, the Evening Standard, the Daily Mail and more. Yesterday the story was on BBC Radio York. It’s a shame a good deal of these organisations don’t mention action cameras by name … after all it’s us who gave them the story. None the less - it’s all good news for cyclists as the message gets out that “motorists we’re watching you!”

More head cam action from BBC Radio One. You might remember we loaned them one of our helmet cameras for their celebrity laps.

It’s great fun. Every celebrity they have on the Chris Moyles show now does a lap of the studio and offices. You can see the view from Peter Jones’ (the guy from Dragon’s Den) helmet cam below. Not the greatest of quality once it’s been compressd in YouTube but it’s fun none-the-less:

The very entertaining cyclotherapy blog from the Independent has picked up on our helmet cameras for cyclists story. You can see the blog here

This story is clearly hiting a note with the media and it’s good to see cyclists empowered. We must say some thanks to the fine members over at cyclechat who have been more than happy to share their videos with actioncameras an the media

A super piece about helmet cameras being used by cyclists in London in the Evening Standard.

Quoting Sab they talk about how helmet cameras have moved out of just the extreme sports arena: “We originally started selling these to snowboarders and mountain bikers,” said Sab Jhooti of www.actioncameras.co.uk. “However, we found people have been using them to record their ride into work, and cyclists now account for the bulk of our sales.”

Here’s the latest Action Cameras press release. Let’s hope our safer cycling campaign gets some good coverage …

Helmet-mounted cameras are the latest weapon in cyclists’ fight-back against dangerous drivers.

Tired of being run off the road and having near misses with inconsiderate motorists, bike riders in their thousands are turning to helmet cam technology to catch the culprits.

The head-mounted units from actioncameras.co.uk are traditionally used for action sports. But as their managing director Sab Jhooti explained, “There’s been a 170% in the number of cycling commuters buying our cameras to name and shame motorists”.

Over 15,000 cyclists were killed or seriously injured last year, with 90% of accidents happening in urban areas and 75% at or near road junctions.

As camera wearing cyclist Andy from Staines said, “What we record can be used to identify drivers and highlight the rising plight of those of us who chose the bike over the car as a way of getting around our increasingly congested cities”.

The helmet-mounted cameras are easy and safe to wear, simply strapping onto all standard cycle helmets. They can record up to several hours with sound and connect to PCs and Macs via a USB cable.

-ends-

Notes to Editors
• Actioncameras.co.uk is an international supplier of cameras, recorders and mounts for action sports and adventures. It also provides its customers with advice on the right equipment for their pursuit. Sab Jhooti is a founder and Managing Director of London based actioncameras.co.uk.
• Stills from the footage are available on request as is the full length footage.

For media enquiries, contact Paul Johnson: paul at loopcommunications dot co dot uk

BBC Radio One had the actioncameras helmet cam in use this morning. They popped the helmet cam on the head of DCI Gene Hunt from Ashes to Ashes to do ther celebrity lap.

Here’s the celebrity lap from the point of view of DCI Gene’s helmet cam

Action camera’s helmet cams are turning up all over the place. We’ve provided one for the Chris Moyles Show on Radio 1 and here you can see the helmet cam view as it’s strapped to Alan Carr’s head!